Public company overview / AMZN
Amazon AMZN
A retail and cloud-infrastructure platform. Commerce fulfillment, AWS and advertising have different inputs, customers and profit structures.
Upstream categories
Goods and merchant ecosystem; logistics; compute and networking chips; data centers and power
Downstream categories
Consumers; third-party sellers; cloud customers; advertisers
How risk propagates
Scenario to test: logistics efficiency mainly affects retail fulfillment costs, while compute constraints affect AWS delivery. Mixing the chains can misclassify revenues, procurement and customers.
Limits & counterexamples
Marketplace merchants are not all first-party suppliers. Cloud partners can also be customers. Partnership amounts are not recognized cloud revenue.
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Sources & verification
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